
Advertising on Giant LED display VS TV Advertising
Which is effective between giant LED display and TV?
TV advertising is getting more and more expensive and less and less effective. Similar tendency is observed in other traditional media – radio, newspapers and magazines. Advertisers are getting frustrated and turn to modern outdoor advertising for consolation.
We say “modern” because for the past several years the outdoor LED giant LED display advertising has drastically changed for the better, became technically advanced and offers new opportunities for advertisers.
Analysts claim that outdoor advertising on giant LED display offers the best efficiency from the point of view of investments and has bright future ahead. The advertising budgets are constantly redistributed with Out-of-Home segment constantly growing. This tendency became especially marked due to the on-going financial crisis.
According to specialists, outdoor advertising on giant LED display conceptually focuses on attracting consumers’ attention to advertising messages while people are in transit. Therefore, the term “out-of-home” means more than just outdoor advertising – it’s every advertising that a person encounters outside of the comfortable home surroundings.
Out-of-Home media companies have long been acutely aware of the change and constantly develop new advertising products to the hyper-active advertising media. The Out-of-Home segment is growing explosively and is second only to On-line Internet advertising.
This is not surprising considering that advertisers have serious reasons making them treat outdoor advertising with more attention than a few years ago. The world economy has become truly global, urbanization is proceeding fast. An average consumer has become significantly more mobile and spends more and more time out of his home.
The TV is no longer attracting working and active people: their attention is split between dozens of channels and the Internet. Therefore, TV has lost a large part of its luster in respect to delivering an advertising message to the final consumer.
Mentioned above about Advertising on Giant LED display VS TV Advertising.
If you have any question,please email to brian.ledscreen.sinolight@gmail.com
Different idea will let us more creative.
Thank you!
Brian